Virtual events allow event organizers, speakers, attendees, and sponsors to interact remotely through a virtual environment. While webinar and virtual conferencing tools have been around for a while, innovative approaches and tools are quickly emerging to more closely align in-person event goals to the virtual channel
As an example, Salesforce quickly pivoted their Sydney World Tour in-person event to a virtual format. Organizers created an engaging program of broadcasted virtual content that featured many elements of a traditional in-person event including live speakers, panelists, virtual consultation rooms, and live product demos